Search Engine Optimization (SEO) is the practice of earning your website top positions on Google, Yahoo! and Bing. Every day, thousands of people are using these search engines to find the products or services you offer. SEO gets your site at the top of their results. More clicks means more customers or clients.
Search engines such as Google use complex algorithms to determine how sites rank in their results. When you search, there is a mathematical formula that determines which pages you see first. While Google keeps a tight lid on many aspects of their algorithm, our expert SEO practitioners are experienced in creating results, and know which signals Google responds to.
SEO can be broken into two distinct parts – on-site and off-site. Both are critical to the success of an SEO campaign. Here, we outline the basic tenets of SEO to illuminate the process we use for getting your website to the top:
On-Site SEO describes all techniques and adjustments made directly to your website that generate better search engine results. This includes:
1. Spider-friendly coding and engineering
2. Keyword Density
3. Metadata
4. Titles and Tags
5. Blogging
6. Internal Links
Off-Site SEO describes all activity that takes place away from your website.
1. Directory Submissions
2. Editorial Submissions
3. Link Building
4. Trust Building
Get a free, personalized proposal and start driving organic traffic today!
